Delta Air Lines has just released its latest safety video, and while this is a fairly regular occurrence for the Atlanta-based carrier, this particular video is pretty unique as it’s a special centennial video to mark Delta’s 100th year of flying – aptly named ‘A Hundred Years of Safety.’
The airline has decided to take passengers “on a journey through the decades of air travel,” starting, as one would guess, in the 1920s, when Delta came into existence – or, as it was known back then, Huff Daland Dusters.
To tell its story, Delta is taking a look back at classic uniforms worn by flight attendants throughout the years, including a summer uniform from the 1940s, which was made by the Pan American Uniform Company, the first male flight attendant uniform from the 1970s, the classic Van Lupen-designed uniform from the 1990s and the soon to return wrap dress from the 2000s.
“These quintessential uniforms and references not only demonstrate just how much has changed throughout the last 100 years of air travel – including habits, fashion, and culture – but that Delta’s commitment to safety has always been our top priority,” commented Maya Dukes, Delta’s Managing Director of Global Brand Strategy, Creative and Social after the video was released on Friday.
“Our safety video is viewed by hundreds of thousands of customers every day from all walks of life, so it’s the perfect creative venue to honor our history and people while captivating the attention of customers as they prepare for takeoff,” Dukes continued.
Like other Delta safety videos, the special centennial edition features real Delta employees, including a special cameo of the ‘Deltalina,’ which featured in the airline’s now iconic 2008 safety video (pictured).
Having poured through the Delta archives, the airline managed to whittle down its history and create a roll call for the latest safety video featuring 11 Delta logos and 10 employees wearing uniforms from throughout the years.
Of course, the video isn’t just a history lesson. As ever, Delta says it worked with the Federal Aviation Administration (FAA) to ensure that it had all the relevant and necessary safety information – including mandatory content like where the emergency exits are located, how to use oxygen masks in the event of decompression and what to do if an evacuation is required.
Earlier this month, Delta also unveiled a special centennial livery on one of its Airbus A350-900 jets, which features its first-ever silver supergraphic. Sadly, Delta has no plans to recreate its history by panting existing planes in retro livery designs.
