Virgin Atlantic’s Cabin Crew to Swap Designer Threads for Ugly Christmas Jumpers

Photo Credit: Virgin Atlantic

I’m not quite sure how happy the iconic British fashion designer Vivienne Westwood will be with Virgin Atlantic swapping out her cabin crew uniform for ugly Christmas sweaters but luckily it’s all for a very good cause.

In celebration of Save the Children’s now annual Christmas Jumper Day, the airline has designed its very own Christmas jumper – and its going to be worn by cabin crew and ground staff on Christmas Eve, Christmas Day and the 26th December (known in the UK as Boxing Day and a public holiday in its own right).

The UK-based charity, Save the Children will be holding this year’s Christmas Jumper Day on 14th December – the idea is simple, the charity will encourage as many people as possible to wear an ugly Christmas jumper and then donate £2 to help create a brighter future for children. Virgin Atlantic will be taking part in the fundraising as well, and all donations made on the day will go to Save the Children.

And if you like the look of Virgin’s very own Christmas jumper then there is a way to get your hands on your very own. All you have to do is upload a photo of yourself wearing your very best Christmas jumper onto Instagram and include the hashtags #FlyVirginAtlantic and #ChristmasJumperDay between the 14^th December and 18^th December (all the terms and conditions can be found here).

Both Virgin Atlantic and British Airways will be serving up Christmas Dinners for all their passengers on the big day itself – including Brussel Sprouts and Mince Pies.

And it’s not just Virgin Atlantic getting in the festive spirit with ugly woollen pullovers. Seattle-based Alaska Airlines has already launched its own Christmas jumper in time for the Holiday season. And come Friday, December 21, you’ll be allowed priority boarding if you happen to be wearing your own Christmas jumper.

The promotion (which runs for one day only) is to mark the annual National Ugly Holiday Sweater Day – it’s the second year Alaska Airlines has celebrated the one-day event but festive holiday-themed boarding music and free holiday movies will play all month.

Mateusz Maszczynski

Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying ever since... most recently for a well known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism.