With Christmas less than a month away, you may be wondering how to surprise and delight the #avgeek in your life. Well, now there’s no need to rack your brain anymore. Dutch carrier, KLM or Koninklijke Luchtvaart Maatschappij voor Nederland en Koloniën to give the airline its full name has just launched the ultimate in kitsch festive apparel – an aviation-themed Christmas jumper.
And no, this isn’t a joke. You can buy the jumper via the official KLM online store for just €29.95. But you better be quick – it’s available in strictly limited quantities. Although some might say that’s not such a bad thing.
KLM says it has “responded” to the rising demand for Christmas jumpers and decided to launch it’s “Flying home for Christmas Jumper”. The only colour available is the airline’s iconic light blue and it features an image of a KLM aircraft and Delft miniature houses.
In the last decade, Christmas jumpers really have taken on a life of their own – especially in Europe and North America. The origins are said to go back to the 1950’s with so-called “jingle bell sweaters” but they really grew in popularity in 1980’s before slowly before quickly falling out of fashion.
The humorous and often ugly Christmas jumpers we know today made a reemergence around 2010 and the trend for ironic, anti-fashion festive clobber doesn’t seem to show any signs of dying off just yet. Luxury fashion brands have got in on the act and there’s even a ‘Christmas Jumper Day‘.
This year, the global event takes place on 15th December with the aim of raising money for Save the Children. So be quick if you want to order your KLM festive jumper in time!
Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying ever since... most recently for a well known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism.