Airlines know the importance of image and presentation in marketing their product to potential customers. And arguably nothing is more important than the airline’s cabin crew uniform. These seven airlines have created uniforms that stand apart from their competitors as true icons of the time.
7. Delta Airlines
One doesn’t normally twin American airlines with style or fashion; after all flight attendants at AA are taking their employer to court over problems with its uniform. However, Delta are really switching things up a notch with their new luxe outfits due to roll out in 2017.
6. Etihad Airways
Out went the 1980’s inspired dull, grey business suits and in came new threads by Italian Haute couturier Ettore Bilotta. Inspired by traditional Arabian designs the Etihad uniform evokes the past but in a truly modern and chic fashion.
5. Qantas
Nobody saw this coming from Qantas; the safe, reliable and rather staid Australian flag carrier. But they’ve managed to breathe new life in their crew with these uniforms designed by Martin Grant. Remarkably the uniform ensemble suits crew spanning a variety of ages and sizes, adding a devilish kick of colour that is so on point.
4. Virgin Atlantic
Ever since Virgin Atlantic started life in 1984 their cabin crew have been turning heads. The airline has become synonymous with sensual red uniforms that have evolved over the years. The latest incarnation celebrates British design with a uniform created by the celebrated designer Vivienne Westwood.
3. Air France
It would be a crime for a country that embodies fashion and style not to adorn their flight attendants in anything less than chic. Air France doesn’t disappoint with their Christian Lacroix designed uniform that launched in 2005.
2. Singapore Airways
The Singapore Airways Girl has been around since the 1970’s, wearing the famous sarong kebaya designed by Pierre Balmain. Unchanged since the uniform was designed in 1968 The Singapore Girl represents (in the words of Singapore Airways) the “symbol of Asian hospitality recognised the world over.”
1. Emirates
With 0ver 20,000 flight attendants wearing the Emirates uniform, chances are you’ve encountered the unmistakable and distinctive pillbox style hats worn by female crew. The signature look wouldn’t be complete without the silk scarf that adds a layer of mystique to its multinational cabin crew. Add the famous red lipstick and you have a truly iconic look.
Mateusz Maszczynski honed his skills as an international flight attendant at the most prominent airline in the Middle East and has been flying ever since... most recently for a well known European airline. Matt is passionate about the aviation industry and has become an expert in passenger experience and human-centric stories. Always keeping an ear close to the ground, Matt's industry insights, analysis and news coverage is frequently relied upon by some of the biggest names in journalism.